PUCP Engineering Department
At PUCP, the top-ranked university in Perú according to QS World University Rankings, I embarked on a mission to revamp the institution's digital presence with engaging visual content. Tasked with creating a cohesive identity across various social media platforms, I delved into crafting visually compelling content right from the start of my tenure.
Recognizing the absence of a consistent visual identity, I knew it was essential to not only develop social media posts but also to enrich the content schedule to meet the institution's digital objectives while captivating our audience and maintaining the institutional profile.
As part of the content strategy, infographics were implemented. This content summarized complex research, scientific breakthroughs, and innovative projects spearheaded by the department's scientists, engineers, and professors. These infographics were crafted to distill intricate information into easily digestible visuals, ensuring accessibility to a wider audience.
One of my notable endeavors was leading the "Podcast Ingenio" project, where I served as both producer and director, driving the creation of compelling content for platforms such as Google Podcasts, Spotify, and iTunes. Strategically promoting our podcasts on social media platforms like Facebook and YouTube, I ensured maximum visibility and engagement among our target audience.
In addition to podcast production, I played a crucial role in the development and execution of custom promotional videos tailored for various social media platforms. From conceptualization to post-production, I oversaw every aspect of these projects, ensuring they aligned seamlessly with our branding and messaging goals.
Thanks :)
